WHO?

Hi. This is WILDEHOUSE – and this is me, Founder Keeper and Creator.

WILDEHOUSE WAS CREATED TO ALLOW ME TO return to MY LOVE OF designing and creating. No boundaries. No seasons. Nobody telling us what to do.

What is it?

WILDEHOUSE as a brand represents our love and appreciation of the humble sweat. Our products are inspired by the details, fabrics, trims, fit and style associated with sweatshirts + FOCUSSES oN CREATIVE expLORATION OF DESIGN DETAIL, FABRIC MANIPULATION, COLOUR + HAND DRAWN ILLUSTRATION.

Deliberately, oversized pieces playfully interrupted by contrast fabrics, graphic patterns and sometimes exaggerated detail. A kind of sweat remix.

We do love a sweatshirt + we don’t make fashion or follow trends, we just make nice things.

We love colour. We make ‘kinda’ sweats and things.

We do colour + we make big.

We want to wrap you up in a big sweatshirty bubble + make you smile.

Why?

We’ve made a conscious decision to keep our brand small to step off the fashion wheel and away from faceless fashion. We’ve chosen not to design for the mass-market but focus on individuality and celebrate design as a craft which is often forgotten in the continuous outpouring of fast fashion.

All our products are designed, developed, cut and created in our studio in the UK. Each piece is individually cut, sewn and finished to order ensuring each garment is created with a clear, individual identity. 

Maybe WILDEHOUSE is for you. We hope so.